Website Development and Social Media Services for Small Businesses
Mindful Contract Solutions: Branding
Mindful Contract Solutions (MCS) is a small business based in the UK, that focuses on contract solutions.
The owner of the company, Amit Kapoor, came to us with the task of providing a branding solution for his company website. At the time, Amit was torn between presenting the website as part of his personal brand or as a corporate brand. We recommended going with the latter given that most of their potential clients were in the public sector business.
He was also insistent that the branding be minimalistic and made a statement. We recommended font styles, icon sets, spacing guidelines and colors that suited the image Amit had in mind. As an example, the color scheme we used was the following: Anthracite (primary), Flame (primary) and White Sand (secondary).