PA.NI Swimwear: Website Project Management
PA.NI is an Indian swimwear brand that wants to empower women, by catering to different body-types and opening conversations about body positivity. They were looking for an agency to project manage the creation of their first ever website that helped them position themselves as an affordable luxury brand and conveyed the brand message. We provided creative direction for the website and recommended they go with a minimalistic design, using their iconography sparingly. PA.NI is also a startup and holds a lean organisational structure. We recommended using Wordpress and WooCommerce so they could manage the website for the most part without help from a developer.